Intellectual Capital

Intellectual Capital

PUM’s intellectual capital comprises various aspects, including its organisational procedures and systems, the tacit knowledge residing in its experts, the protocols and codes of conduct guiding its engagement with clients and stakeholders.

Inputs

PRIME

Launched in 2013, PRIME (Pioneering Real-time Monitoring and Impact Evaluation in small and medium enterprises) is a collaboration between PUM, the Centre for the Promotion of Imports from Developing Countries (CBI), the Agricultural Economics Research Institute (LEI, Wageningen UR) and the Erasmus School of Economics (ESE) to design a credible and real-time system of impact monitoring and evaluation. Not only does this allow PUM to track its impact, but it also provides insights into how PUM’s interventions work and how they might be improved for enhanced effectiveness. This is particularly important with regard to PUM’s knowledge sharing missions in developing and emerging countries. For instance, PRIME measures how PUM’s missions affect business aspects such as sales, employment, profits and sustainability. Since there are more factors influencing these aspects, PRIME also looks for the direct outcomes of its knowledge sharing missions, such as increased knowledge and capacity of local entrepreneurs, improved management practices and enhanced organisational structures.

ProCus

PUM uses a CiviCRM database system to better facilitate the registration of projects and customers. This system is called ProCus (a combination of Projects and Customers) and was launched in 2015. In 2016, the software was rolled out across the organisation and is now fully in use. Some adjustments have been made in 2017 to further optimise the process.

PUMnet

PUM’s intranet is designed to facilitate knowledge and experience sharing among our experts, staff volunteers, representatives and permanent employees – for instance, through an online library, regular newsfeeds, blogs, and a discussion forum. This allows PUM to showcase regular blogs on field experiences from its experts, to have a central location where useful documents, records, (anonymous) reports, etc. can be uploaded and shared, and to create a virtual community around sectors, countries and cross-cutting themes.

Website

The website of PUM (www.pum.nl) is the main portal for both (potential) customers, as (potential) experts and all other stakeholders. In addition to general information about the organisation, best practices, criteria to apply and information about our main activities, it also guides customers through the application process and new experts trough the recruitment process.

Sector days

Sector days are organised to facilitate and promote sharing of tacit knowledge among experts; details are included below.

Social Media Channels

PUM is active on various social media channel like Facebook, Twitter, Linkedin and YouTube. In 2017 PUM invested time and effort in further optimising these channels. Daily posts about experts in the field, (new) partnerships and relevant themes like female entrepreneurship, youth employability, incubators, entrepreneurship in general and more are being featured. Our two main channels are Facebook and Twitter. Both show quite a significant increase during 2017:

Social Media channel01 January 201731 December 2017
Facebook36434670
Twitter20362438

Outputs

One-on- one knowledge sharing and capacity development of entrepreneurs in developing countries constitutes PUM’s core activity. In 2017, we assisted more than 1,400 SMEs through more than 1,800 missions (including follow-up missions, business links and remote coaching activities). Moreover, we provided capacity development to more than 200 business support organisations Almost 700 missions focused directly on Food Security. The other missions were related to our other themes; Health & Environment, Industry & Trade and Services.

Value of volunteering

Volunteer contributions are frequently underestimated. Valuing volunteering starts with the quantification of volunteer inputs. At PUM, our 1915 experts provide their time and energy free of charge: 21.893 advisory days spent on missions per year. If we value the services from the experts, paid staff at market prices, and add other expensed provided to our customers this leads to a virtual value of nearly EUR 33 million. When we offset this to the costs of operations amounted to EUR 11.8 million, it shows that every euro invested is almost multiplied three times in value of services provided to our customers.

Key outputs in 2017

Intellectual capital dimension (output)

Data 2017

Number of knowledge sharing missions1,846
Number of clients (SMEs)1,403
Number of advisory days (on missions)21893
Number of business links with Dutch companies54
Number of strengthened business support organisations (BSO)217
Percentage of missions dealing with food security38 %
Percentage of missions in LDC and/or fragile states46%
Average mission per PUM expert1.6
Average duration of mission12 days

PUM missions per country in 2017

Region Africa

Missions
Algeria19
Benin36
Burkina Faso21
Cape Verde7
Egypt6
Ethiopia51
Gambia7
Ghana90
Guinea14
Kenya59
Liberia7
Madagascar7
Malawi7
Mali21
Morocco45
Mozambique8
Niger11
Rwanda48
Senegal50
Sierra Leone52
Somalia2
South Africa78
Tanzania, United Republic of96
Tunisia17
Uganda95
Zambia20
Zimbabwe47
Total Africa927
Region Asia

 
Bangladesh50
Bhutan8
Cambodia11
India25
Indonesia120
Laos People's Democratic Republic13
Mongolia22
Myanmar20
Nepal57
Pakistan23
Philippines28
Sri Lanka41
Viet Nam88
Total Asia506
Region Latin America

Missions

Bolivia49
Caribbean Neth. - Bonaire, St. Eustatius
Saba
6
Colombia69
El Salvador6
Guatemala7
Haiti7
Honduras7
Nicaragua10
Panama1
Peru30
Suriname32
Total Latin America224
Region Europe


Albania1
Armenia53
Bosnia and Herzegovina1
Georgia28
Kosovo11
Macedonia, Republic of1
Moldova20
Netherlands2
Ukraine11
Total Europe128
Region Middle East

 
Jordan13
Lebanon22
Palestinian Territories26
Total Middle East61

PUM missions per sector in 2017

Theme: Food Security
 
Agriculture & Horticulture222
Animal Production, Beekeeping and
Fisheries
203
Food & Beverages Production268
Total693
Theme: Services & Other
 
Business Consultancy137
Tourism & Hospitality154
Vocational Education & Training95
Other46
Total432
Theme: Health & Environment
 
Energy, Water, Waste &
Environment/CSR
91
Health Care80
Total171
Theme: Industry & Trade
 
Building &Construction54
Chemical & Synthetic Materials100
Metal Industries67
Textile & Leather88
Trade45
Total354
Sectors ending 2017
Total
Arts, Crafts, Product Design, Culture, Sport and Mass Media66
Automotive8
Banking & Insurance29
Electro-technical Industry & Engineering17
Paper & Packaging10
Printing, Cross Media &Publishing27
PUM Public13
Transport &Logistics11
Wood trade, timber processing15
Total196

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