PUM’s intellectual capital comprises various aspects, including its organisational procedures and systems, the tacit knowledge residing in its experts, the protocols and codes of conduct guiding its engagement with clients and stakeholders.
Launched in 2013, PRIME (Pioneering Real-time Monitoring and Impact Evaluation in small and medium enterprises) is a collaboration between PUM, the Centre for the Promotion of Imports from Developing Countries (CBI), the Agricultural Economics Research Institute (LEI, Wageningen UR) and the Erasmus School of Economics (ESE) to design a credible and real-time system of impact monitoring and evaluation. Not only does this allow PUM to track its impact, but it also provides insights into how PUM’s interventions work and how they might be improved for enhanced effectiveness. This is particularly important with regard to PUM’s knowledge sharing missions in developing and emerging countries. For instance, PRIME measures how PUM’s missions affect business aspects such as sales, employment, profits and sustainability. Since there are more factors influencing these aspects, PRIME also looks for the direct outcomes of its knowledge sharing missions, such as increased knowledge and capacity of local entrepreneurs, improved management practices and enhanced organisational structures.
PUM uses a CiviCRM database system to better facilitate the registration of projects and customers. This system is called ProCus (a combination of Projects and Customers) and was launched in 2015. In 2016, the software was rolled out across the organisation and is now fully in use. Some adjustments have been made in 2017 to further optimise the process.
PUM’s intranet is designed to facilitate knowledge and experience sharing among our experts, staff volunteers, representatives and permanent employees – for instance, through an online library, regular newsfeeds, blogs, and a discussion forum. This allows PUM to showcase regular blogs on field experiences from its experts, to have a central location where useful documents, records, (anonymous) reports, etc. can be uploaded and shared, and to create a virtual community around sectors, countries and cross-cutting themes.
The website of PUM (www.pum.nl) is the main portal for both (potential) customers, as (potential) experts and all other stakeholders. In addition to general information about the organisation, best practices, criteria to apply and information about our main activities, it also guides customers through the application process and new experts trough the recruitment process.
Sector days are organised to facilitate and promote sharing of tacit knowledge among experts; details are included below.
Social Media Channels
PUM is active on various social media channel like Facebook, Twitter, Linkedin and YouTube. In 2017 PUM invested time and effort in further optimising these channels. Daily posts about experts in the field, (new) partnerships and relevant themes like female entrepreneurship, youth employability, incubators, entrepreneurship in general and more are being featured. Our two main channels are Facebook and Twitter. Both show quite a significant increase during 2017:
|Social Media channel||01 January 2017||31 December 2017|
One-on- one knowledge sharing and capacity development of entrepreneurs in developing countries constitutes PUM’s core activity. In 2017, we assisted more than 1,400 SMEs through more than 1,800 missions (including follow-up missions, business links and remote coaching activities). Moreover, we provided capacity development to more than 200 business support organisations Almost 700 missions focused directly on Food Security. The other missions were related to our other themes; Health & Environment, Industry & Trade and Services.
Value of volunteering
Volunteer contributions are frequently underestimated. Valuing volunteering starts with the quantification of volunteer inputs. At PUM, our 1915 experts provide their time and energy free of charge: 21.893 advisory days spent on missions per year. If we value the services from the experts, paid staff at market prices, and add other expensed provided to our customers this leads to a virtual value of nearly EUR 33 million. When we offset this to the costs of operations amounted to EUR 11.8 million, it shows that every euro invested is almost multiplied three times in value of services provided to our customers.
Key outputs in 2017
|Intellectual capital dimension (output)||Data 2017
|Number of knowledge sharing missions||1,846|
|Number of clients (SMEs)||1,403|
|Number of advisory days (on missions)||21893|
|Number of business links with Dutch companies||54|
|Number of strengthened business support organisations (BSO)||217|
|Percentage of missions dealing with food security||38 %|
|Percentage of missions in LDC and/or fragile states||46%|
|Average mission per PUM expert||1.6|
|Average duration of mission||12 days|
PUM missions per country in 2017
|Tanzania, United Republic of||96|
|Laos People's Democratic Republic||13|
|Region Latin America||Missions
|Caribbean Neth. - Bonaire, St. Eustatius |
|Total Latin America||224|
|Bosnia and Herzegovina||1|
|Macedonia, Republic of||1|
|Region Middle East|
|Total Middle East||61|
PUM missions per sector in 2017
|Theme: Food Security|
|Agriculture & Horticulture||222|
|Animal Production, Beekeeping and|
|Food & Beverages Production||268|
|Theme: Services & Other|
|Tourism & Hospitality||154|
|Vocational Education & Training||95|
|Theme: Health & Environment|
|Energy, Water, Waste &|
|Theme: Industry & Trade|
|Chemical & Synthetic Materials||100|
|Textile & Leather||88|
|Sectors ending 2017||Total|
|Arts, Crafts, Product Design, Culture, Sport and Mass Media||66|
|Banking & Insurance||29|
|Electro-technical Industry & Engineering||17|
|Paper & Packaging||10|
|Printing, Cross Media &Publishing||27|
|Wood trade, timber processing||15|