Female entrepreneurship offers many opportunities to generate inclusive, sustainable economic development. Besides economic value through jobs and income, female entrepreneurship can also be a force for social good such as empowerment and equality. Entrepreneurship is, however, for many women in developing countries and emerging markets often a choice made out of necessity and not more than a means of survival.This indicates that there is a lot to be gained in unlocking the true potential of female entrepreneurship.
PUM strongly believes in the potential of female entrepreneurship and underlines the need for an enabling environment in which female entrepreneurship can flourish. That is why PUM is very engaged to reach female entrepreneurs with our support. In 2018 25% of our customers were businesses owned by women.