Corporate Social Responsibility (CSR) is nowadays a well-established concept. Modern companies more and more embrace CSR. Increasingly it is expected of companies that they take into account the societal impact of their operations when doing business. Moreover, the business case for CSR becomes ever stronger; what is good for society can be good for the balance sheet. In principle, that is not any different for businesses in developing countries and emerging markets.
For PUM, Corporate Social Responsibility is an integral part of our services. It is a topic that came up during many of our support activities in 2018 (see chart below). Our experts frequently address responsible ways of doing business in their support to customers (see case below). PUM increasingly takes CSR as a key entry point for support in our programmatic approach, for example in the leather & textile, tourism and food industry.