Stakeholders find it increasingly important that organisations not only report financial data, but also non- financial data. This way they can have a better picture of the value of the organisation. Last year PUM reported on its annual activities and progress by using an integrated reporting format for the first time. Integrated reporting seeks to provide a clear picture of the value created by an organisation, not only in financial terms but also pertaining to the value of an organisation for society. The aim is to create a link between the strategy, governance, policy and financial and non-financial performance of an organisation and the social, natural and economic context in which it operates.
PUM follows the international benchmark and framework set by the International Integrated Reporting Council (IIRC) in the preparation of an integrated report. Based on the framework of integrated reporting, the accountability of PUM is categorised by means of five ‘capitals’ to capture all factors, both inside and outside the organisation, which contribute to or influence value creation: 1) Intellectual capital, 2) Human capital, 3) Social network capital, 4) Natural capital and 5) Financial capital. PUM is a (not for profit) foundation, which shares knowledge and expertise to improve revenues and profits of small and medium-sized enterprises (SMEs) worldwide, facilitating investments and opening up opportunities to create jobs. In view of PUM’s stated ambition to create meaningful positive impact on a social, economic and environmental level, integrated reporting offers a comprehensive and responsive way of accountability to stakeholders and society.